Over the last few months, I have seen documentaries and articles about the devastating environmental and social impacts of the fashion industry. I thought (naive as I am), that it meant that there was change on the way. We were waking up to the unsustainability of fast fashion! But this hope disappeared when I heard that the fast fashion retailer Boohoo recorded further considerable profit increases over Christmas. Does this show that we are going into the wrong direction?
I’ve stopped buying clothes from fast fashion retailers, TK Maxx is the only exception as they sell clothes (at least some) from previous seasons. But my aim is to stop going shopping there too, and I’m getting there. I must admit that I’ve never been into fashion, but even if you like shopping more than I do, you can help creating a sustainable fashion industry by changing your shopping habits and supporting sustainable brands.
I’m currently creating a capsule wardrobe, one which allows me to combine a few pieces of clothing in many different ways. I want to create a wardrobe with clothes that are not just an image of myself, but a reflection of my values: being respectful, acting responsibly and living sustainably.
I’m still at the start, but I would like to share my experience with you as I know that the start is the most difficult bit.
- Stop buying at fast fashion retailers: Only when you stop buying new clothes will the point come that you have to look for alternatives. My alternatives have been second-hand shops and TK Maxx.
- Clear out your wardrobe: Get rid of stuff you haven’t worn in ages and you don’t want anymore. I moved recently and took the opportunity to clear out my wardrobe.
- Make an inventory: After clearing out, see what you’ve got and what’s missing for a compact wardrobe, and maybe also what you might want to phase out over time.
- Choose sustainable brands: Look for sustainable brands that are as as passionate about the environment as fashion, and that respect the people involved. This is the stage I’m at and I’ll update you about my progress in another post.